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Dec 26, 2024
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2013-2014 University Catalog [Archived Catalogue]
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GDES 406 Design Strategies: Brand IdentityCollege of Art, Media & Design School of Design
3 credits 90.0 hours
400 level undergraduate course
This course focuses on the creation of a brand identity system. Students are introduced to the fundamental steps in conceiving, designing, and implementing an effective brand identity. Through a systematic process of inquiry and analysis, research, competitive evaluation, strategy and design, students gain an understanding of how brand identities are constructed, disseminated, and reinforced in the marketplace.
Prerequisites GDES*405
Prereq. Override Available
This course is not repeatable for credit.
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