Jul 24, 2024  
2013-2014 University Catalog 
2013-2014 University Catalog [Archived Catalogue]

CMMC 321 Advertising Strategy Development

College of Art, Media & Design School of Film

3 credits 45.0 hours
300 level undergraduate course

The business side of creative advertising, this course examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product.

Prerequisites LACR*102 or LACR*103

Priority enrollment to Communication majors and Strategic Advertising minors.
This course is not repeatable for credit.