Advertising Minor

The minor in Advertising Strategy provides instruction in strategic thinking and creative execution required to design advertisements and ad campaigns print, audio, video, and interactive formats.This minor offers tools and concepts to students interested in marketing and promoting any product, service, or artistic activity. It broadens the career options of students in any of the media and communication disciplines, and prepares them to work in both the profit and not-for-profit sectors of the media and communication industries. Communication majors may not declare a Strategic Advertising minor.

Requirements for the Minor

Elective Credits: 3 cr
To be determined with minor advisor:

CMMC 221 - Advertising: Creative Concepts I Credits: 3 cr, 6 hrs
CMMC 321 - Advertising Strategy Development Credits: 3 cr, 3 hrs
CMMC 322 - Advertising: Creative Concepts II Credits: 3 cr, 3 hrs

Select one of the following:

CMMC 324 - Introduction to Public Relations Credits: 3 cr, 3 hrs
Required for Multimedia majors:
WRIT 204 - Writing for Media Credits: 3 cr, 3 hrs
Not applicable as minor credit for Multimedia majors.