Emily Mattingly, Minor Advisor
emattingly@uarts.edu
(215) 717-6512

C O N T E N T S

• Description    
• Program Objectives   
• Program Requirements

Description

This flexible minor offers students entry points for developing contemporary skill sets central to creative entrepreneurship or being a key part of a thriving business enterprise. With an emphasis on business for creative fields, the curriculum connects students to opportunities from across UArts to support diverse learning goals and professional trajectories.

Students pursuing a BS in Music Business, Entrepreneurship + Technology are not permitted to enroll in this minor.

Program Objectives

Students enrolled in the minor will:

• Possess essential business knowledge in the foundational areas of marketing, communications, and business.
• Possess advanced writing and presentation skills.
• Understand e-commerce and be able to identify and use emerging technologies.
• Collaborate and partner with other University students and departments as well as professional organizations.
• Be information literate, aware, resourceful, and problem-solving critical thinkers.

Program Requirements (15 credits)