CMMC 124 - Introduction to Advertising

This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix. They will learn the different jobs within advertising agencies, what they do, what their responsibilities are, and how they work with others.

Prerequisites & Notes
Priority enrollment to Communication majors.

Credits: 3 cr, 3 hrs