ILUS 341 Illustration Markets & Promotion

3 credits 90.0 hours
300 level undergraduate course

Explore the commercial applications of an illustrator’s personal vision through a series of comprehensive self-promotional projects. Students will research market dynamics, influences, competitors, clients, precedent, social media tools, and printing/fabrication options as they relate to a series of markets. Students will plan goals and benchmarks to stay on track and follow a repeatable illustration process. Through the generation of new illustration work, students will practice skills learned earlier in the curriculum, including iteration, communication, design theory, and media application.

Prerequisites ILUS*204, ILUS*217, ILUS*222, and ILUS*225

Priority enrollment to Illustration majors.
This course is not repeatable for credit.