Jun 16, 2024  
2023-2024 University Catalog 
2023-2024 University Catalog

ADVT 124 Introduction to Advertising

3 credits 45.0 hours
100 level undergraduate course

This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix. They will learn the different jobs within advertising agencies, what they do, what their responsibilities are, and how they work with others.

Priority enrollment for MBET majors/minors and Business minors.
This course is not repeatable for credit.
This course can fulfill a critical studies elective or general elective requirement.