ADVT 201 Visual and Verbal Persuasion

3 credits 45.0 hours
200 level undergraduate course

This course introduces students to the development of the skills used in the presentation of visual and verbal messages in advertising. The role of the art director - from concept to integrated design, to personal interaction with clients, copywriters, photographers, illustrators and so on - will be examined in the context of an exploration and explanation of visual and verbal rhetoric.

Prerequisites WRIT*102 or WRIT*102H

This course is not repeatable for credit.
This course can fulfill a critical studies elective or general elective requirement.