ADVT 321 Advertising Strategy Development

3 credits 45.0 hours
300 level undergraduate course

The business side of creative advertising, this course examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product.

Prerequisites ADVT*206

This course is not repeatable for credit.
This course can fulfill a critical studies elective or general elective requirement.