ADVT 206 Conceptual Development for Advertising

3 credits 45.0 hours
200 level undergraduate course

This course provides an introduction to the methodologies and processes used in the generation of effective advertising campaigns. The application of these concepts to the advertising design process as well as sound approaches to meeting external constraints and requirements will be emphasized, as will the importance of managing deadlines. The uses of research (statistical and emotional) and marketing will be taught.

Prerequisites COMP*102, COMP*102D, COMP*102E, COMP*112, or COMP*112H

Requires completion of 30 credits.
This course is not repeatable for credit.
This course can fulfill a critical studies elective or general elective requirement.