MSEM 647 Integrated Communication Strategies

3 credits 45.0 hours
600 level graduate course

Designed to be taken in conjunction with MSEM 692, Integrated Communication Strategies presents and discusses cultural institutions’ communication needs along side current and emerging trends in marketing, public relations, and public engagement which affect the effective communication of an organization’s mission, brand, and activities to a variety of audiences. The course will emphasize integrated institutional marketing strategies approaches. Students complete assignments designed to develop professional ability to deal with these needs and trends within the museum profession.

Corequisite Course(s): MSEM*692

This course is not repeatable for credit.