May 18, 2024  
2019-2020 University Catalog 
2019-2020 University Catalog [Archived Catalogue]

CMMC 124 Introduction to Advertising

3 credits 45.0 hours
100 level undergraduate course

This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix. They will learn the different jobs within advertising agencies, what they do, what their responsibilities are, and how they work with others.

Priority enrollment for MBET majors and minors. Advertising Design majors are not permitted to register this course.
This course is not repeatable for credit.