ADVT 302 Brand Communications and Experience

3 credits 45.0 hours
300 level undergraduate course

This course explores what makes a great brand experience and how values are communicated in the ever changing landscape of advertising. Particular attention will be paid to the sociological, intellectual, emotional, and economic factors that influence consumer interaction with brands. The changes in the ways information is gathered, accessed, and used will be addressed. Course material will include case studies, as well a project that each student develops after consultation with the instructor. Each student will also be encouraged to consider their own “brand” as a potential art director.

Prerequisites ADVT*206

This course is not repeatable for credit.