ADVT 206 Conceptual Development for Advertising

3 credits 45.0 hours
200 level undergraduate course

This course provides an introduction to the methodologies and processes used in the generation of effective advertising campaigns. The application of these concepts to the advertising design process as well as sound approaches to meeting external constraints and requirements will be emphasized, as will the importance of managing deadlines. The uses of research (statistical and emotional) and marketing will be taught.

Prerequisites IMAG*101 and OBJT*101

This course is not repeatable for credit.