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Dec 21, 2024
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2018-2019 University Catalog [Archived Catalogue]
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ADVT 321 Advertising Strategy Development College of Art, Media & Design
3 credits 45.0 hours
300 level undergraduate course
The business side of creative advertising, this course examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product.
Prerequisites FYWT*101 or FYWT*112
This course is not repeatable for credit.
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