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Aug 31, 2024
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2016-2017 University Catalog [Archived Catalogue]
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ADVT 303 Integrated AdvertisingCollege of Art, Media & Design School of Design
3 credits 67.5 hours 300 level undergraduate course
This course explores the development of a campaign for a client that is consistent across the wide range of forms of media/contexts. Students will explore the emergence of new technologies and their impact on consumer behavior. This advanced course requires students to synthesize knowledge previously acquired, develop concepts and strategies for a complete advertising campaign, including writing, layout and design, and present to a ‘real’ client. Students may elect to work with their peers in Acting, Animation, Film, Illustration, Music, Photography, etc.
Prerequisites ADVT*301 and ADVT*302
This course is not repeatable for credit.
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