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Oct 06, 2024
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2016-2017 University Catalog [Archived Catalogue]
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ADVT 302 Brand Communications and ExperienceCollege of Art, Media & Design School of Design
3 credits 67.5 hours 300 level undergraduate course
This course explores what makes a great brand experience and how values are communicated in the ever changing landscape of advertising. Particular attention will be paid to the sociological, intellectual, emotional and economic factors that influence consumer interaction with brands. The changes in the ways information is gathered, accessed and used will be addressed. Course material will include case studies as well as student generated creative projects. Students will be encouraged to consider their own brand as a potential art director.
Prerequisites ADVT*206
This course is not repeatable for credit.
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