May 18, 2024  
2016-2017 University Catalog 
    
2016-2017 University Catalog [Archived Catalogue]

ADVT 302 Brand Communications and Experience

College of Art, Media & Design School of Design

3 credits 67.5 hours
300 level undergraduate course

This course explores what makes a great brand experience and how values are communicated in the ever changing landscape of advertising. Particular attention will be paid to the sociological, intellectual, emotional and economic factors that influence consumer interaction with brands. The changes in the ways information is gathered, accessed and used will be addressed. Course material will include case studies as well as student generated creative projects. Students will be encouraged to consider their own brand as a potential art director.

Prerequisites ADVT*206

This course is not repeatable for credit.