May 18, 2024  
2016-2017 University Catalog 
    
2016-2017 University Catalog [Archived Catalogue]

ADVT 301 Copywriting

College of Art, Media & Design School of Design

3 credits 45.0 hours
300 level undergraduate course

This course focuses on introducing the skills needed for crafting and writing of persuasive texts for various media platforms used by advertising and gives a basic understanding of the copywriting process in the advertising industry.

Prerequisites FYWT*101 or FYWT*112

This course is not repeatable for credit.