IDES 403 Business Planning and Practices

College of Art, Media & Design School of Design

3 credits 45.0 hours
400 level undergraduate course

Based on the principles of human-center design, this course introduces students in the arts
and media to the principles of business - idea development, marketing, finances, and
presentation skills - and develops competencies in strategic thinking problem solving, goal
setting, time management, presentation skills, business writing, and financial literacy.
Over the course of the semester students research, develop and prototype their ideas
forming them into viable ventures. The course also introduces students to the various organizational
structures used in business - small and large, start-up and established. The course culminates
with public presentations and judging with the best proposals being eligible for a venture
grant or participation in a summer incubator program.

This course is not repeatable for credit.