ADVT 202 Visual Storytelling, Visual Narrative Advertising

College of Art, Media & Design School of Design

3 credits 67.5 hours
200 level undergraduate course

This course explores the construction and communication of narratives, the impact of imagery (static and moving) and narrative and symbolic devices. Students will learn storytelling from linear/non linear, intellectual/emotional perspectives and will study prose, copywriting, storyboarding, photo essays, multi-image narratives as well as video and film, and interactive forms of storytelling. Students explore how they might tell their own or others’ story to potential clients/employers.

Requires completion of 24 credits
This course is not repeatable for credit.