Jul 19, 2018  
2018-2019 University Catalogue 
    
2018-2019 University Catalogue

BS in Music Business, Entrepreneurship + Technology


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Michael Johnson, Program Director
mjohnson@uarts.edu
215.717.6335

Contents

Description

In today’s global music industry, the task of recording, producing, mixing, financing, marketing and promoting music is becoming more entrepreneurial than corporate.  With this in mind, our new program will give graduates the most up-to-date and comprehensive skills they will need to be successful in today’s music industry.

The curriculum takes great advantage of cross-discipline and collaborative opportunities in the all-arts environment of the University of the Arts.  Courses cover the core areas of Business/Entrepreneurship (business, fundamentals, music business and innovation, and entrepreneurship), Technology and Application (recording, live sound and web design), a rich and diverse pool of electives throughout the University, Music (music skills and critical listening), and the Liberal Arts.  Additional study in international business, project courses, and internships maximize career portfolio strategies.

This program is open to students from all backgrounds and experiences, and is now accepting application from creative, highly motivated, resourceful and academically successful individuals with a keen interest in the entrepreneurial music, entertainment, and media business.

Program Objectives

Students graduating with a Bachelor of Science in Business, Entrepreneurship + Technology in Music will:

  • Possess essential business knowledge in the foundational areas of marketing, communications, and business, contract, and entertainment law;
  • Possess essential music business knowledge in intellectual property, music licensing, media markets, and event production and management;
  • Possess technological skills in audio production, recording, live sound reinforcement, digital distribution, and web/interface design;
  • Possess foundational music knowledge and competencies, the understanding of music form and structure, and critical listening and assessment skills;
  • Possess advanced writing and presentation skills;
  • Have engaged in entrepreneurial activities relative to the production, marketing, and distribution of music and other performance and art media;
  • Understand e-commerce and be able to identify and use emerging technologies;
  • Collaborate and partner with other University students and departments, as well as professional organizations;
  • Be information literate, aware, resourceful, and problem-solving critical thinkers;
  • Use all of the above as the basis for creative and innovative output.

Academic Plan

Academic plans provide a semester by semester suggested course sequence. Plans can be customized through discussions with academic advisors.

Program Requirements (120 credits)

Liberal Arts Distribution (33 credits)


First Year Writing (6 credits)


Students will complete a writing placement exam to determine their composition sequence. Students who do not complete the exam may be placed based on standardized tests scores (if available) or high school GPA. Some students may be required to complete additional developmental coursework.

Students will complete one of the following sequences:

Developmental


ESL


Critical Approaches to the Arts and Culture (9 credits)


  • Select 3 courses from subject CRIT

Scientific Inquiry Foundation Track (3 credits)


  • Select 1 course from subject SIFT

Liberal Arts Electives (15 credits)


  • Select courses from subjects:
    • AHST (Art History), HIST (History)
    • ARAB (Arabic), FRCH (French), ITAL (Italian), LITT (Literature)
    • PHIL (Philosophy), RELI (Religion)
    • MATH (Math), SCIE (Science)
    • ANTH (Anthropology), PHIL (Philosophy), PSYC (Psychology), SOCI (Sociology)
    • STCU (Cultural Studies), STDA (Dance Studies), STGS (Gender & Sexuality Studies),
      STMU (Music Studies), STPF (Performance Studies)   
  • Select courses from  : Art History or LA Elective.

Electives (19.5 Credits)


  • Complete 19.5 credits of free electives. This requirement is satisfied by any undergraduate course that isn’t required by the program.

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