CMMC 221 Advertising: Creative Concepts I

College of Art, Media & Design School of Film

3 credits 45.0 hours
200 level undergraduate course

Whether an advertisement appears in print, on television or radio, or on the Internet, it is built around an idea. Students learn to recognize and create strong advertising ideas that are relevant to the product and the audience, with an emphasis on print advertising. Students learn how to allow their creativity to be guided by strategy. Students are exposed to outstanding creative work and readings in their texts and from studying professional work. They then apply these principles as they create advertising of their own.

Prerequisites FYWT*112 or FYWT*101;

This course is not repeatable for credit.